Copyright

Copyright covers key areas of most businesses — from software and digital content to marketing materials, creative projects and research outputs.

Our advisory covers both traditional forms of creative work — including literary, graphic, audiovisual works and software — and emerging models of content creation and exploitation, including the use of AI tools, with particular focus on authorship, scope of rights and infringement risks.

Our services include:

• advising on the creation, scope and exercise of copyright
• drafting and negotiating copyright assignment and licence agreements
• preparing and reviewing policies for the use of works in marketing, product and technology contexts
• addressing copyright ownership in relationships with employees, contractors and agencies
• image and personality rights protection — including consent, commercial use and disputes
• advising on the protection of software, databases and digital content
• representation in copyright and related rights infringement disputes
• legal advice on the use of AI — including content generation, model training and risks associated with the use of data and protected works